Strategic CommunicationReputation is not improvised. It's built.
Advertising, marketing and social communication integrated under a single vision: joining data, emotional insight and purpose to build brands audiences remember.
Strategic CommunicationAdvertising, marketing and social communication integrated under a single vision: joining data, emotional insight and purpose to build brands audiences remember.
Reputation is an intangible that goes far beyond a click.
Reaching a specific type of user requires strategic communication techniques that expand a brand's universe of visibility while, at the same time, building clear leadership around a solid, consistent narrative.
MethodThe indicators that truly matter to the business are defined before moving a single peso in media.
Message architecture and brand territories that sustain every piece of communication over time.
360° advertising execution, coordinated across channels and formats according to the user's moment.
Continuous measurement from the ZMOT (Zero Moment of Truth) through to conversion, optimizing based on evidence.
The methodology is rigorous and staged. Artificial Intelligence is used as an in-depth analysis tool, to validate emotions and behaviors before executing any strategy. Not as a substitute for judgment, but as additional evidence.
CareerStarted at an audiovisual production company. First steps in analog media.
Transition to digital communication: planning, research and audience analysis.
Management of corporate and political clients: 360° advertising, flash polling and strategic writing.
Integration of Artificial Intelligence as an advanced analytical resource within the proprietary methodology.
AwardsCreativiña, DuocUC — Chile. Industry Category Mention, integrated strategy case for Francisco Corral, Agronomist Engineer.
Campaigns&Elections — Mexico. La Otra Mano Publicidad, Reed Latino finalist, best campaign slogan ("Mi voto une a Chile", 2012 Municipal Elections, PDC).
Fiap — Argentina. AyerViernes (investintarapaca.com), Web Site Category entrant.
"Espíritu de Superación" Award, Ogilvy — Chile. Awarded by the Manager of Design Direct / Ogilvy&Mather.
National University Video Contest — Argentina. Universidad Nacional de San Juan, First Mention, under-5-minute category.
AboutA hybrid between advertising, marketing and journalism.
I started at an audiovisual production company in 1996. Since then, I've moved from analog media to the digital era with one underlying conviction: tools change, but strategic rigor remains.
Today I integrate Artificial Intelligence into my analysis and measurement processes, not as an end in itself, but as an analytical resource that broadens the holistic vision of strategic communication.
Experience Work
Testimonials“The professionalism Gerard showed in his work made it very rewarding to work together. His constant updating in digital communication, along with his seriousness and honesty, stands out”.
Gustavo Pavese Advisor, Government of San Juan, Argentina“Gerard contributed in a committed way and with great quality to the growth of our company, bringing method, knowledge and curiosity. An excellent partner for challenges”.
Carlos Bello Pérez Managing Partner, La Otra Mano — Design/Communication“Gerard's advice and support have substantially improved our performance on social media and digital marketing, contributing to continuous improvement”.
Fernando Pinto Former General Manager, Sportlife Zona Norte“He built our company's digital department and delivered strategic solutions to our clients. Very honest, methodical, organized and responsible”.
Carla Oyarzún A. Account Director, Amaranta Estudio“I'm very satisfied with his professional services, his sharp input and his broad knowledge of advertising and communications. It's very reassuring to plan projects with him”.
Francisco Corral M. CORE, Coquimbo Region“He's an excellent professional. We've been very satisfied with the services he offers. I highly recommend him. He always adds extra value with his vision and experience”.
Laura Vázquez R. Campaign Manager, Betty Hernández, Mexico Your identity must work like a mirror that makes sense to the audience. Only that way will your brand endure in people's memory.
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